Creating a Lean Start-Up

This is a useful article from Eric Ries who discusses how to try to reduce unnecessary costs when starting up a business. Although some of his earlier remarks may challenge your thinking as they do mine, when you get into the detail of the article itself, he puts across some useful lessons.

His two personal examples demonstrate how easy it is to over-engineer a product or a business before one has a clear understanding of exactly what is your service, who you are selling to and what is your basis of competitive advantage. Strategy 101? Perhaps, but an awful lot of organisations (large and small) lose sight of that.

Although he calls it “lean” start-up, to me it is more of a design approach to developing new products and strategies: idea > prototype > test > refine with an iterative loop in the last 2 elements before investing too heavily in the final product. But no matter what it is called – it is good advice. Click below to read article:

Eric Ries: Lean Start-Up

The reason we have decided to promote this article is because the thinking demonstrates some of the pitfalls of not thinking strategically or not having a clear strategy based on real customer needs and market dynamics. And these are the type of things we can help you with when developing or refining your strategy.

So have a look at our latest on-line tool: The Genesis Strategy Genie (click on genie below) and see whether the genie might help you put “strategy – at your command”.

Welcome to the Genesis Genie

Genesis Management Consulting is an organisation with a mission of

“improving lives through better decisions”

Our history is in classical strategy consulting and we long ago recognised that the essence of strategy is making a number of critical strategic decisions that shape the direction and future of the organisation and guide it in its striving to reach its objectives.

For this reason, we are developing a set of products that assist organisations in taking strategic decisions. They are designed to be run remotely (web, phone, screen-share, cloud) and are supported by a range of technologies. In this way we are able to deliver an exceptionally high value solution at a cost significantly below that which is generally associated with some of the more traditional offerings.

We have named this range of products “The Genesis Genie” for obvious reasons. The first in the series to be launched is The Genesis Strategy Genie aimed at mid-sized organisations. Below are a number of publications that tell you more about The Strategy Genie – starting from a short 2 page overview through to, for those that are considering investing in The Genie, a 13 minute video.

Note: If you are viewing from your iPad or other tablet, you may not be able to see the presentations and/or video embedded below: In that case, to view, simply click on any of the links immediately below:

For those of you on traditional computers, you should be able to view from here:

Note our limited special offer. Click on the star!


The 2 page overview

The video (slideshow plus narration)

If you would like to discuss this further, please contact Simon Gifford at for a no-obligation initial meeting to explore if the Genesis Strategy Genie may be appropriate for your organisation.


Telephones and main web-site
UK +44 (0) 7914 622467
Spain +34 607950562
Skype: simongifford