Free app for entrepreneurs and start-ups: great tips and an inspirational book


James Caan (for me the most plausible and likeable of the Dragons Den crowd) has generously offered his book “The Real Deal: My Story from Brick Lane to Dragons Den” for free in a downloadable Apple app that also includes a whole section on useful tips including cash flow, growth and raising finance.

I am finding the book really interesting and easy to listen to and,so far, would recommend it to anyone interested in success stories and some good principals to maintain when starting up a business. The additional tips in the app are good, if albeit sometimes a little basic – but perhaps that is what we need sometimes. Back to the basics.

The link to the app can be found at:

The Real Deal

I hope you enjoy the book. Look out for “The Genesis Entrepreneur Genie” soon to be launched – although probably under a different brand name.

If you are looking for support for your start-up or new venture
- contact us at

You may be interested in James latest book :
Start your business in 7 days I have not yet read it – but I thought the least I can do is give James a plug for his generous free app.


Stress test your business concept


The authors of this article (link below), Karl Stark and Bill Stewart suggest you ask yourself 8 questions to really stress test your business concept. Actually, The Genesis Genie believes these are also worthwhile questions for organizations that have been running for a while and may be struggling in this economic climate. The questions are:

  1. Who are the ideal customers?
  2. Does it already exist?
  3. What is the customer doing currently?
  4. What is the all-in cost of the current solution?
  5. What asset or capability are you bringing that is unique?
  6. How will competitors react to a successful launch?
  7. What is the business model?
  8. How can you test and learn before building the entire structure?

At Genesis, we would suggest two further questions:

  1. Is this cash viable on a stand-alone basis
    That is: will you need to borrow / invest before you are in a positive cash-flow situation; or can you “boot-strap” it. That is can you survive without an injection of cash (and what is your contingency plan)?
  2. How are you going to persuade your customers?
    Either to switch from their current solution or buy into a brand new concept.

The article is short and worth reading as the authors elaborate on each point together with some rationale.

Test your new business concept: 8 questions

Lastly, if you are serious about getting your business underway, you should have an objective audience listen to your responses to your questions and offer some challenge. Most entrepreneurs are passionate visionaries which is a wonderful characteristic – but can sometimes blindside us to issues that are contrary to our vision. This is a role that The Genesis Genie can play – mail or call us now for a no-obligation discussion of how we can help.

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